Buffer Marketing

DECEMBER 21, 2023

Top post based on impressions: A poll on employee benefits I love using polls on LinkedIn because they are a great way to start discussions. This question asking people to choose one benefit that they think is most important started a discussion in the comments because a lot of people had different opinions.

Analytics 118

Analytics Branding Social Media Marketing Product 118

Neil Patel

SEPTEMBER 22, 2020

A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company. You can’t get these types of benefits if you’re using checks or ACH transfers for business purchases—credit cards are the only way to access these perks. Which one is the best? Bonus Offer.

Shipping 145

Shipping Food Price Management 145

Hubspot Marketing

AUGUST 17, 2022

The product or service, pricing, industry, market share, and a thousand other factors can impact business success. Hiring and retaining quality employees. Without a top-notch staff, your product won’t make it to market, and you won’t have any customers to serve. Put yourself in your employee’s shoes for a moment.

Management 98

Management Key Performance Indicator Promotion Price 98

Hootsuite

NOVEMBER 28, 2022

That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. askasuperhost.

User-Generated 122

User-Generated Shoppers Education Traditional Marketing 122

Search Engine Land

MARCH 30, 2023

Protecting our values and shared culture means thinking more broadly than just who the prospective employee is. Investing in leadership training and development Most agencies ensure their people are great marketers and are up to speed on the latest tactics. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Management 89

Management Digital Marketing Search Marketers Marketing 89

Neil Patel

MARCH 24, 2021

Remote work is going from an occasional perk to the norm. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. In this article, we’ll talk about the how’s and why’s of remote work for marketers.

Law 143

Law Promotion Food Product 143

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. What is employee advocacy?

Thought Leadership 120

Thought Leadership User-Generated Promotion Place 120

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them.

Promotion 97

Promotion Entertainment Management Branding 97

Buffer Marketing

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. However, dark social also presents unique marketing opportunities. Even the platforms are getting in on the action (see: Instagram broadcast channels ).

Analytics 103

Analytics User-Generated Digital Marketing Communications 103

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Here’s exactly how to do it. right now).

Thought Leadership 112

Thought Leadership Place CMO B2C 112

Hubspot Marketing

JUNE 29, 2022

If you’re playing along with buzzword bingo, you’ve heard the term “employee engagement.” Improving employee engagement can boost profitability, improve customer satisfaction, and even make for a safer workplace. Read on to learn what employee engagement is and what factors affect it. What is employee engagement?

Non-Profit 91

Non-Profit Customer loyalty Millennials Inbound Marketing 91

OnPassive Marketing

APRIL 15, 2023

This service aims to improve the user experience and provide additional benefits to users willing to pay for them. This feature benefits users who bookmark tweets and articles for later reading. How Does Twitter Blue Benefits Businesses? Another important benefit of Twitter Blue is access to a dedicated customer support team.

User-Generated 105

User-Generated Advertising Advertisers Customer 105

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Hubspot Marketing

AUGUST 28, 2023

With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. Accessibility is another excellent perk of AI-integrated search thanks to automatic language translation capabilities, which can facilitate communication across different languages. Additionally, update search definitions and website lists.

Transform 90

Transform User-Generated SEO Digital Marketing 90

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. When it comes to the goods and services they produce, there is no better source of expertise than a company’s own employees. Here’s why. Quick Takeaways.

Influencer Marketing 130

Influencer Marketing Branding Finance Marketing 130

Digital Marketer

MAY 3, 2023

They say employees are a company’s greatest asset , and it’s just as true for marketing agencies as any other business. Maybe you’ve lost one of your most talented employees or been disappointed by a lack of interest from candidates. There are more than 14,000 marketing and advertising agencies in the U.S.

Branding 81

Branding Digital Marketing Promotion Advertising 81

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. That’s why employee content marketing is so important. Find an employee content marketing strategy that works for you. People don’t trust brands.

Content Marketing 110

Content Marketing User-Generated Transform Marketing 110

Scoop.it!

NOVEMBER 1, 2022

All these actions incur immense benefits, some of which we’ll discuss below. Similarly, employee advocacy content generates revenue by creating better content. Did you know that both customers and employees make good advocates? If customer advocates are valuable, employee advocates might be even more so. Here’s why.

Branding 83

Branding User-Generated Millennials Customer loyalty 83

Exposure Ninja

SEPTEMBER 25, 2023

Any marketer could give you 101 different answers. Prompts or automated marketing messages on your site encourage the customer to share the content or refer a friend. The customer ends up referring this product to three friends and enjoys the benefit of 10% off the next time they visit your site. Admittedly, it’s a big question.

Marketing 52

Marketing Marketers User-Generated Marketing Strategy 52

Many Chat

APRIL 22, 2022

In this article, we’ll explore the benefits of going green, how it can be done, and where automation fits in. The exact incentives depend on the current laws and government initiatives, but a business can benefit financially from being environmentally responsible in different ways. Employee retention. Brand reputation.

Energy 98

Energy Manufacturing Law Shipping 98

Buffer Marketing

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Email Marketing 115

Email Marketing Entertainment Marketing Marketers 115

Hubspot Marketing

MAY 16, 2022

When it comes time to deliver the message to your marketing team, however, you're surprised by their reactions. While there is some trepidation, most of your employees are upbeat, positive, and excited about the new opportunities and challenges ahead of them. Benefits of Workforce Resilience. What is workforce resilience?

Health 97

Health CMO Energy Communications 97

Sprout Social

AUGUST 4, 2022

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. Only feature a few of your top benefits and be clear about what you’re looking for in a candidate. Don’t forget to showcase your company’s perks. Lean on employee advocacy.

Logistics 97

Logistics Food User-Generated Branding 97

Econsultancy

JANUARY 27, 2022

Digital transformation initiatives have accelerated over the past two years, increasing demand for skills in ecommerce, digital marketing and customer experience management. In the first six months of 2021, marketing job vacancies on LinkedIn increased by 63%, with a clear skew towards digital specialist skillsets.

Transform 52

Transform eCommerce Management Communications 52

Buffer Marketing

FEBRUARY 27, 2024

Networking with your creator peers is far from the only benefit these communities offer. Cost: TBD Ex-TikTok employee Ayomi Samaraweera is the brains behind Canopy, “an anonymous social app for Content Creators to network and spill the tea in a safe space.”

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

AWeber

OCTOBER 11, 2023

They come with many perks. You'll learn: What a professional email address is The difference between free and professional email addresses and which one businesses should use How to choose a professional email address name The benefits of using a professional email address How to set up your professional email address And more!

Non-Profit 87

Non-Profit Email Marketing Branding Customer 87

Hubspot Marketing

NOVEMBER 1, 2018

To succeed long-term, it's critical your business is able to hire and retain the best, most talented employees. To succeed long-term, it's critical you attract and retain talented employees regardless of vacant roles. Use data and marketing to create better acquisition material. Talent acquisition vs. recruitment.

Health 126

Health Analytics Branding Place 126

Hubspot Marketing

NOVEMBER 28, 2018

To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction. If you're wary about the tangible benefits of job satisfaction, consider this -- happiness has shown to increase employee productivity by at least 12%.

Millennials 129

Millennials Health Promotion Education 129

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. Further, B2B and B2C marketing share plenty of common aspects. Not such a clean-cut distinction.

B2C 106

B2C Automobile Real Estate Finance 106

Hubspot Marketing

MARCH 13, 2019

Olivia Chin, a HubSpot Tech recruiter, told me, "I usually strongly prefer phone or in person over email/writing because there’s a benefit to on-the-fly adjustments and questions -- it makes for a more fluid conversation.". Come prepared with evidence based on research and market value. Say "If you can offer X, then I'm on board.".

Non-Profit 118

Non-Profit Management Promotion Product 118

Hubspot Marketing

JUNE 14, 2017

Doesn't it seem like we don't go a day without hearing about employee burnout -- mostly what a problem it is? In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Headlines call it a “ crisis. So, what did we learn? How to Avoid Burnout at Work.

Management 136

Management Health Finance Product 136

Hubspot Marketing

JUNE 23, 2022

Discover some valuable questions that will make hiring managers' and HR professionals' ears perk up. It's shocking how many people don't actually know what they want from their employees beyond a vague idea of some work that needs to get done. Ask the right ones and you'll make a strong impression. How It Helps You. How It Helps You.

Management 145

Management Shipping Communications Promotion 145

Hubspot Marketing

JANUARY 31, 2019

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

Law 120

Law Health Education Management 120

Neil Patel

JANUARY 10, 2021

Starting an employee retirement plan is not too hard or expensive, even for small businesses. Plus, these programs offer tax advantages to both the employees and the company, which leave more money in everyone’s account. First, I’ll walk you through the different types of employee retirement plans available. Let’s dig in.

Non-Profit 115

Non-Profit Price Law Management 115

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Unbounce

MARCH 5, 2024

Going , a company of about 50 employees, is dedicated to helping people travel the world without breaking the bank. marketers, they were struggling with issues that affected their ability to better understand their customers. Like many (all?) Personalization is crucial, because everybody travels differently.

Succession Management 52

Succession Management User-Generated Management eCommerce 52

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Don’t use your program purely as a marketing technique.

Transform 92

Transform Thought Leadership Communications User-Generated 92