Martech

JANUARY 29, 2024

These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience. mass production, low-cost fashion)?”

Gen Z 117

Gen Z Fashion New Technology Product 117

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Transform 108

Transform User-Generated Health Branding 108

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Granted, that was some unusual marketing magic.

Transform 120

Transform Branding Management Education 120

Orbit Media Studios

JANUARY 18, 2023

But for you, the marketer, it’s a listening tool. Listen: How to analyze these reports. Just as Google Search Console shows search activity on Google, this GA4 Exploration shows search activity on your site. The exploration we created shows the list of the phrases that people search for using your site search tool.

Analytics 112

Analytics SEO Branding Product 112

Hootsuite

SEPTEMBER 14, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. No tricks or boring tips—just simple, easy-to-follow instructions that really work.

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

APRIL 7, 2021

In this article, we’ll discuss which metrics give you insights into your silent fans, how to come up with social media content that appeals to your entire audience and how social listening tells you what they really care about. All three of these social media metrics offer a window into the activities and attitudes of your audience.

Education 134

Education Branding Marketing Marketers 134

Hubspot Marketing

SEPTEMBER 7, 2022

As more people work from home, listening to podcasts helps them feel like they're a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you're on a long commute or a quick jog. Be active on social media. Leverage email marketing. Build a marketing workflow.

Health 125

Health Promotion SEO Email Marketing 125

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. But the quality of your insights greatly depends on your choice of tools.

Branding 109

Branding Price Analytics Place 109

Neil Patel

SEPTEMBER 30, 2021

For the most part, brand mentions are a marketing score (even when the words themselves are negative). Typically, social listening helps you stay on top of all the gossip, gauge brand sentiment, and have engaging conversations with your audience. What Is Social Listening? By monitoring misspellings and typos.

Social Media Marketing 101

Social Media Marketing Branding Management Price 101

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. This is the distinction between social monitoring and listening. . This is especially true if you’re active on multiple networks. But doing so is easier said than done when you’re trying to track activity across multiple platforms.

PR 123

PR CRM Analytics Branding 123

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 116

Influencer Marketing Branding B2C Marketing 116

Neil Patel

MARCH 3, 2020

You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. From a marketing and monetization standpoint, podcasting isn’t too bad. I have a podcast called Marketing School that I do with my buddy Eric Siu. We haven’t done much to market it and over time it’s grown naturally.

SEO 145

SEO Advertising Advertisers Content Marketing 145

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Marketing 130

Marketing Marketers Communications Promotion 130

Rock Content

MAY 2, 2024

After all, in today’s competitive marketing landscape, it’s easy to get lost in the noise, potentially costing you business and revenue as customers flock to other companies. As a defining characteristic of your marketing strategy, it allows you to connect with a specific audience that wants or needs what your company has to offer.

Branding 52

Branding Communications Health Education 52

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Take action based on your findings, and you’ve moved on from the simple task of social media monitoring into the more complex work of social listening. What is social media monitoring?

User-Generated 145

User-Generated Product Branding Management 145

Hubspot Marketing

SEPTEMBER 21, 2022

Actively listen. To show empathy, ask questions with genuine curiosity and listen to understand — not just respond. Actively listen. Most people don't like repeating themselves or answering the same question multiple times — it makes them feel like they aren't being listened to. Arrive early. Be empathetic.

Finance 105

Finance Fashion Communications Place 105

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Lead generation.

User-Generated 118

User-Generated Management Product Education 118

Search Engine Land

AUGUST 17, 2023

Get the daily newsletter search marketers rely on. Expanding your understanding of search intent can help refine your engagement and marketing strategies – ultimately improving your understanding of audience segmentation, relevancy, engagement, visibility and increased conversions. Best serve their customers – the searcher.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. Regardless of how people feel about email communications, many marketers’ email campaigns are failing to connect with customers. Website activity.

Email Marketing 134

Email Marketing Thought Leadership Communications eCommerce 134

Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. Minutes 1-5: Social listening. Start off with five minutes devoted to social listening. What is social listening ? Doing this will help you fine-tune your social listening process and marketing efforts.

Management 145

Management Shoppers Social Media Marketing User-Generated 145

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. What comes to mind when you think of the fading days of summer?

SEO 142

SEO User-Generated Shoppers Retail 142

Hootsuite

JUNE 9, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Listen and learn. Listening is the best way to build a personal relationship. Start your poll.

Branding 145

Branding Product Social Media Marketing Management 145

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Through social media listening , you can get a better understanding of what your target generation(s) are talking about online and the trends that matter to them.

Gen Z 113

Gen Z Branding Millennials Transform 113

Sprout Social

OCTOBER 14, 2021

In an increasingly crowded ecommerce market, this success is exceptional. Last week at Untapped , Waldman sat down with Sprout Social’s Chief Marketing Officer Jamie Gilpin to share how Universal Standard stands out from its contemporaries by capitalizing on opportunities that match their focus and audience. This is crazy.”.

Branding 136

Branding Shoppers eCommerce Analytics 136

Litmus

JANUARY 24, 2024

Najmah Salam (she/her/hers) Marketing Alchemist at NajmahSalam.com Follow Naj on LinkedIn , Instagram and X (Twitter) What did the beginning of your time in email marketing look like? Like many other email specialists, I fell in love with email marketing completely by accident. What prompted that?

Copywriting 88

Copywriting Email Marketing Energy Communications 88

Adobe Experience Cloud Blog

AUGUST 7, 2018

As marketers, while it may seem obvious, it’s vital to use these search preferences to create better targeted ads. Search data can be one of the best tools in a marketer’s tool belt, and like they always say, “waste not, want not.” When you say, “Hey Siri,” to your phone, she can identify that phrase under almost any circumstance.

Thought Leadership 134

Thought Leadership Marketing Marketers Retail 134

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. Here is a strong list for starters: Account activity. Off-platform activity such as traffic from search engines or social networks can help you here, too.

Analytics 97

Analytics SEO Promotion Food 97

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. With this strategy, salespeople use social listening to learn what their target audience is talking about online.

Education 131

Education Real Estate User-Generated Place 131

Search Engine Land

OCTOBER 13, 2023

As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. Marketing is just often seen as a cost center since we’re not directly bringing in revenue like sales or customer success,” Marcotullio said.

Communications 120

Communications SEO Finance Education 120

Duct Tape Marketing

APRIL 6, 2023

Humanizing the Workplace: Building Strong Employee Relationships written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman In this episode of the Duct Tape Marketing Podcast , I interview Joey Coleman. 04:04] People talk about this crazy buyer’s and seller’s market.

Customer Journey 89

Customer Journey Non-Profit CRM Place 89

Sprout Social

MAY 18, 2023

Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. Social practitioners wear many hats as they balance emerging networks and formats. Social media copywriting varies greatly by industry and brand.

Copywriting 124

Copywriting Transform Thought Leadership Customer Journey 124

Buffer Marketing

APRIL 9, 2024

“Work smarter, not harder” has always been one of my favorite phrases. As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. But now that I’ve entered my working-mom-of-a-toddler era, it’s taken on a whole new meaning.

Product 102

Product Price User-Generated Social Media Marketing 102

Neil Patel

FEBRUARY 18, 2021

Brand awareness isn’t out of reach for a new brand or one whose target market is smaller. Think about the last time you listened to a podcast and heard the name of a new tech company, and then you listened to another podcast and heard it again. If not, when are you going to market? Know Who Your Target Market Is.

Branding 116

Branding Target Market Energy Place 116

Sprout Social

MAY 19, 2021

Every time you reply to a customer on social, you’re actively demonstrating that you care about their opinions and feedback. Use social listening tools to proactively join these conversations. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business.

Branding 135

Branding Customer Customer Acquisition Shoppers 135

Sprout Social

OCTOBER 20, 2020

A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. Social media managers are in a prime position to respond to reviews since they’re naturally monitoring real-time message activity. By reading employee reviews, they get an authentic look into the culture that powers your company.

Branding 118

Branding Inbound Marketing Management Product 118