Search Engine Land

FEBRUARY 24, 2023

Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. 2020: Competition forces retailers to rethink the role of branded, non-branded and trademark traffic by Chris Corrado 2019: Content structure and structured data: Will they impact featured snippets?

Search Marketers 130

Search Marketers Neuromarketing SEO Marketing 130

Hubspot Marketing

MARCH 1, 2024

You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. How to Give a Counteroffer To understand exactly how to write a counteroffer email, I spoke with Sarah Johnston , founder and CEO of executive resume writing and interview coaching firm Briefcase Coach.

Communications 83

Communications Market Research Management Marketing 83

Hubspot Marketing

FEBRUARY 19, 2024

It’s important to have a desired salary in mind before you start interviewing with a company so you can use it as a guide throughout the process. Tech salaries differ from government or nonprofit salaries, for example, so the industry you’re interviewing in affects your target salary. Check the job posting. Prepare a counteroffer.

Communications 97

Communications Law Market Research Management 97

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 102

Content Marketing Transform Finance Marketing 102

Hubspot Marketing

JULY 31, 2023

Here, learn why Riverside's Head of Marketing, Abel Grunfeld , is more excited than ever about the future of audio and video when it comes to AI. How AI Will Change Podcast and Video, According to Riverside's Head of Marketing 1. As Grunfeld told me, “When dealing with guest-style interviews, AI helps tremendously with research.

Transform 89

Transform Energy Marketing Marketers 89

Businesses Grow

NOVEMBER 22, 2023

Paul is an experienced business leader, entrepreneur, and founder of the Marketing AI Institute. All you have to do is click here: Click here to enjoy Marketing Companion episode 276! Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message.

Customer 127

Customer Email Marketing Product Marketing 127

Duct Tape Marketing

AUGUST 4, 2021

How To Thrive With Purpose-Driven Digital Marketing written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Agency Spark Podcast with Stu Swineford. Relish This Podcast.

Digital Marketing 101

Digital Marketing Non-Profit Marketing Marketers 101

Martech

JULY 18, 2023

I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. This site is a digital marketing tool that needs to produce results. You’ll also see what keywords to target, informing your navigation structure and content efforts.

Key Performance Indicator 93

Key Performance Indicator User-Generated Digital Marketing Marketing Automation Platform 93

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? Marketers use it to decide the content topics, formats, tone, and call to action.

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. Interview edited for length and clarity.) There is a lot of marketing hype that is creating that perception. Is that what is going to tip us into the trough of disillusionment ?

Management 75

Management Communications Place Customer 75

Base.ai

APRIL 25, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Here are two guidelines to keep in mind—as well as 5 questions to ask during your interviews. This creates a biased interview process, as candidates aren’t being assessed on the same questions. Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Customer Journey 52

Search Engine Land

FEBRUARY 1, 2023

2018: Four new search trends in mobile app discovery by Brian Solis 2017: Local search: It’s all about mobile by Jacob Baadsgaard 2017: Methbot, fake news and five other reasons SEM/SEO interest will surge by Kevin Lee 2016: Get Your Priorities Straight: Structuring Google Shopping Campaigns by Laura Collins 2016: Client-Based Or Task-Based?

Search Marketers 129

Search Marketers Shoppers SEO Marketing 129

Search Engine Land

AUGUST 15, 2023

As marketers, we always joke that brands win after every Google update. But topical content and structured data re-enforce all your further steps making it easier for Google to connect all the dots and finally collect all the positive signals to turn your site into an entity. Get interviewed! Brands (i.e.,

Branding 88

Branding Marketing Marketers SEO 88

Base.ai

APRIL 24, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Here are two guidelines to keep in mind—as well as 5 questions to ask during your interviews. This creates a biased interview process, as candidates aren’t being assessed on the same questions. Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketing 52

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Transform 106

Transform CMO Customer Acquisition Retail 106

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. You can also analyze unstructured text through syntax analysis.

Transform 134

Transform SEO User-Generated Whitepaper 134

Buffer Marketing

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 118

Transform User-Generated Thought Leadership Copywriting 118

Buffer Marketing

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Entertainment 94

Entertainment Health Influencer Marketing Education 94

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 108

Partner Marketing Manufacturing Thought Leadership Marketing 108

Buffer Marketing

DECEMBER 12, 2023

It also relies on a well-structured and often-overlooked powerhouse – Systems. 7 creators on the systems that support their content creation I’ve interviewed several creators for our Creators Unlocked and Social Proof series, and a question I always ask is: what systems allow you to do what you do?

Fashion 105

Fashion New Technology Branding Product 105

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success. Tailor your offerings to directly address these needs.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Transform 108

Transform Advertising Advertisers Law 108

Buffer Marketing

FEBRUARY 20, 2024

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. But something also gets lost when you solely focus on those channels.

Transform 86

Transform PR Marketing Strategy Communications 86

Hubspot Marketing

NOVEMBER 2, 2022

Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. In fact, just moving from an interview to an offer takes 23.8 It’s important to know if your expectations correlate with the job market. Analyze the market averages using Indeed or Glassdoor’s salary calculator.

Digital Marketing 126

Digital Marketing Copywriting Management Education 126

Search Engine Land

DECEMBER 2, 2022

Search marketing continues to be a rapidly evolving space. . There is a great demand for search marketing talent – specifically for people with subject matter expertise. . So what does it mean for search marketing? This is true of chefs, athletes, carpenters, software engineers, and search marketers. . But is this true?

Search Marketers 96

Search Marketers Marketing Marketers Education 96

Buffer Marketing

JUNE 19, 2023

We also understand the (valid) concerns that many creatives and marketers have about the impact of AI on the quality of content. They all followed the same structure we’ve recognised from AI-generated answers, especially those created in ChatGPT. This allows us to focus on deeper-level structure, voice, and tone editing.

PR 123

PR Communications Management Place 123

Search Engine Land

JANUARY 1, 2023

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? The big PPC shifts of 2019 that will shape how we market in 2020. 2008: Inside Information: Interviews With In-House Search Marketers – Part 2. Buying links?

Search Marketers 116

Search Marketers Marketing Marketers Manufacturing 116

Hubspot Marketing

MAY 1, 2024

Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. “So, where do you see yourself five years from now?”

Management 100

Management Promotion Thought Leadership Education 100

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Businesses Grow

JULY 17, 2023

The Marketing Companion podcast recently had its tenth birthday. So let’s look at three aspects of the success of the Marketing Companion podcast. A strange brew Unlike most podcasts, The Marketing Companion publishes every other week instead of weekly. ” The Marketing Companion is always worth your time.

Entertainment 98

Entertainment Education Marketing Strategy Content Marketing 98

Duct Tape Marketing

JUNE 16, 2021

Create 6-Figure Months With Your Coaching And Education Business written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. What advice do you have on effectively structuring online courses?

Education 101

Education eCommerce Analytics Digital Marketing 101

Martech

APRIL 11, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Greg Morales director of marketing technology solutions for Allant Group, a journey orchestration solution provider. The interview was edited for length and clarity. )

Management 86

Management Place Customer Marketing 86

Set Up

JANUARY 10, 2023

” — LEANA LESS | FORMER VP OF GLOBAL MARKETING | AVEDA (AN ESTÉE LAUDER COMPANY). Luckily, we’ve put together a helpful guide based on research and interviews with current and former VPMs for new Vice Presidents of Marketing to provide some structure in moments like these. “ What is missing? First Name.

Marketing 52

Marketing Marketers Global Marketing Communications 52

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Interviews. An impressive example of how to use YouTube to support omnichannel marketing efforts. Interviews. Meet the team.

Entertainment 129

Entertainment Education Food User-Generated 129

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He shares the presentation with each business marketing leader, who mix and match the services they need á la carte. It’s so much more than posting.

Copywriting 100

Copywriting Education Energy Health 100

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75