Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Eventually, you have to do less and it’s your job as a leader to figure out what goes.

Key Performance Indicator 109

Key Performance Indicator Copywriting Marketing Marketers 109

Hubspot Marketing

NOVEMBER 2, 2022

The job search process can feel daunting. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. 10 Important Steps in the Job Search Process. 10 Job Search Tips. 10 Important Steps in the Job Search Process. 10 Job Search Tips. Let’s get started.

Digital Marketing 127

Digital Marketing Copywriting Management Education 127

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Thought Leadership 140

Thought Leadership Telemarketing Transform Direct Mail 140

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Mitigation efforts must go beyond just the application of technology to include new operating models, frameworks, and employee engagement.

Customer loyalty 110

Customer loyalty Marketing Marketers Education 110

Businesses Grow

FEBRUARY 27, 2023

Several people in my community have experience with large companies, and we all had the same conclusion: the advantage of having a job before doing your own thing can be life-changing. The advantage of having a job Almost without exception, I recommend working in a company environment for at least five years before starting your own thing.

Education 138

Education Finance Law Fashion 138

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers. Job Type: Full-time.

Succession Management 113

Succession Management Management New Technology Marketing 113

Hubspot Marketing

FEBRUARY 19, 2024

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. Or worse, what if I miss out on the job opportunity because my salary expectation was too high? Check the job posting. Before you come up with your salary expectation, reference the original job posting.

Communications 98

Communications Law Market Research Management 98

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” There was no clear owner of your content marketing. And I get it.

Content Marketing 124

Content Marketing Inbound Marketing Marketing Marketers 124

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 123

Influencer Marketing Whitepaper User-Generated Marketing 123

Sprout Social

JANUARY 23, 2023

When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. You want to be prepared for anything that might come up, but your suitcase is only so big.

B2C 125

B2C Communications Marketing Marketers 125

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.

Gen Z 113

Gen Z New Technology Marketing Plan Product 113

Businesses Grow

OCTOBER 23, 2023

I’ve been around long enough to know that at one point or another, all of us will face marketing budget cuts. In a downturn, marketing and marketers are often on the chopping block. At some point in the life of any business, marketing budget cuts are inevitable.

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. and Canada, you can now utilize in-market audiences based on company size and job titles.

Advertising 114

Advertising Advertisers Management Customer 114

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back?

SEO 132

SEO Transform User-Generated Marketing 132

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Fast-forward to 2024.

Email Marketing 124

Email Marketing User-Generated Marketing Automation Platform Customer 124

Search Engine Land

FEBRUARY 15, 2024

Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. This includes new rich results, aggregator units, and refinement chips, plus new flight search results. Carousel rich result for aggregators and suppliers.

Price 111

Price Place Digital Marketing Product 111

Martech

OCTOBER 2, 2023

One of the great things about AI is its ability to handle much of the grunt work of marketing. The lack of these learning opportunities is going to lead to a shortage of talented young marketers. It seems cruel and inefficient to haze new practitioners with mere busy work once AI can handle it.

Education 117

Education Place Product Marketing 117

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. I hope you got your budget request approved and you’re ready to move ahead with a clean slate and new KPIs to hit. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. This should be a regularly scheduled move.

Email Marketing 136

Email Marketing Marketing Marketers Law 136

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

CRM 122

CRM Manufacturing User-Generated Management 122

Martech

FEBRUARY 8, 2024

Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking. A person who looks it up is in the market to spend money. A person who looks it up is in the market to spend money.

SEO 116

SEO User-Generated Promotion Email Marketing 116

Businesses Grow

MARCH 25, 2024

Let me explain your marketing department’s biggest challenge starts now, and why the solution is not easy or cheap. What kind of a marketing strategy is that? Before the crisis, Tylenol controlled more than 35 percent of the over-the-counter pain reliever market. The world has been flipped upside down.

Education 117

Education eCommerce Place Branding 117

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Thanks to all of the above, I’ll never have to apply for a job again. The ROI is insane.

Thought Leadership 132

Thought Leadership Transform Communications Branding 132

OnPassive Marketing

OCTOBER 28, 2022

Email marketing is one of businesses’ most commonly used marketing strategies today. Because of its popularity, many job opportunities are available in this field. However, landing an email marketing job can take time and effort, especially if you need to prepare for the interview process.

Email Marketing 72

Email Marketing User-Generated Marketing Marketers 72

Martech

DECEMBER 28, 2023

“Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. Experienced McCMO got a new job, AI-AI-O.” ” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. With an AI-here and an AI-there, where is my AI, here is my AI, everywhere is AI.

CMO 102

CMO Analytics Communications Marketing Strategy 102

Hubspot Marketing

APRIL 2, 2024

This, in turn, may have been impacting productivity and job retention levels. Although Leisure and Hospitality's early and continued summer traffic patterns were impressive, they're still fairly unsurprising as news outlets continued to report spikes in reopening-related travel, outings, and excursions this summer. But did they?

Manufacturing 99

Manufacturing Communications Health Analytics 99

Hubspot Marketing

MAY 24, 2022

After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.”. Why are you leaving your current job? / You made it (almost)! Want to jump to a specific question?

Communications 113

Communications Management Education SEO 113

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 111

Partner Marketing Manufacturing Thought Leadership Marketing 111

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers. That’s GA4 for you.

Transform 102

Transform Analytics Education SEO 102

Hubspot Marketing

MARCH 1, 2024

A counteroffer letter is a letter, typically an email, that candidates send to a hiring team to negotiate the terms of a job offer. A counteroffer email is sent before formally accepting a job offer as part of the negotiation process. The last thing you want is to be confrontational and end up hurting your chances of securing the job.

Communications 85

Communications Market Research Management Marketing 85

Pam Didner

JANUARY 18, 2023

There’s even a new tool that uses artificial intelligence and natural language processing to mimic voices ! However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. What is ChatGPT?

Copywriting 80

Copywriting Key Performance Indicator Transform User-Generated 80

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Hubspot Marketing

MARCH 28, 2023

But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate.you're probably suffering from impostor syndrome. You might suffer from impostor syndrome if: You feel like you "got lucky" when you actually prepared well and worked hard. What is Imposter Syndrome?

Health 143

Health Management Education Product 143

Businesses Grow

FEBRUARY 19, 2024

While I might be the last marketer on LinkedIn who hasn’t added “AI Expert” to his title, I can still connect the dots in an informed manner! So, I relished the opportunity to prepare a new speech — “Harnessing the Power of AI” — for my friends at The Waitapu Group.

Food 128

Food Education eCommerce Branding 128

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 100

Management Key Performance Indicator Marketing Marketers 100

Hubspot Marketing

NOVEMBER 24, 2023

These digital job applications hold so much weight in the job search process. The Benefits of Electronic Resumes In my experience, electronic resumes helped me refine my approach to better position myself for a job. Early in his career, he was part of a batch of new hires at Google. Did I use the right font ?

Real Estate 109

Real Estate Education SEO Communications 109