Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

CMO 120

CMO Marketing Marketers Analytics 120

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 106

Energy Marketing Marketers Direct Mail 106

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Perplexity AI, a real-time AI-powered search engine for the web. Keywordinsights.ai

Transform 100

Transform Content Marketing Marketing Marketers 100

Search Engine Land

MAY 6, 2024

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Unintentional website performance changes ( Core Web Vitals and page speed). New URLs and missing 301 redirects. Page content (removal/additions).

SEO 115

SEO Analytics Communications Management 115

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 127

Digital Marketing Whitepaper Copywriting Real Estate 127

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs. The top 5 solutions replaced.

Marketing Automation Platform 126

Marketing Automation Platform CRM Marketing Marketers 126

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Marketing 133

Marketing Marketers Communications CMO 133

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Enter our Top 5 AI Tools for Marketing in 2024. Fair pricing, excellent copywriters, writers, editors, translators, designers and more.

Transform 81

Transform Price CRM User-Generated 81

Sachs Marketing Group

DECEMBER 11, 2023

This involves compelling design, persuasive copy, and a deep understanding of your audience’s needs and pain points. Struggling with landing pages can be a significant setback, leading to frustration and doubts about your digital marketing efforts. What is a Landing Page?

Transform 81

Transform Health Digital Marketing Copywriting 81

Search Engine Land

DECEMBER 8, 2023

Generative AI is now a crucial tool for SEO and PPC marketers. Marketers should consider incorporating Grok into their work to explore potential benefits. You can find Grok in the X side menu on the web, iOS, and Android. Grok ingests real-time data from X and incorporates it into responses. Why we care. Accessibility.

User-Generated 128

User-Generated Entertainment SEO Marketing Strategy 128

Martech

MARCH 14, 2023

This same court ruling now holds the brand responsible for violations resulting from their attempt to reduce friction in purchasing the NFT and provide a better user experience. While NFTs may be risky for marketers, the metaverse can still offer brands opportunities to engage their audiences, share digital goods, and build community.

Fashion 136

Fashion Marketing Marketers Branding 136

Tiecas

MARCH 11, 2024

While a fresh design matters, it’s only one piece of the puzzle. A well-designed website amplifies your unique value proposition to the right audience. These essential questions are not simply a marketing exercise. Design in the absence of content is not design, it’s decoration.”

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. It was a design flaw.

Marketing Strategy 118

Marketing Strategy Marketing Marketers Market Segmentation 118

Marketing Insider Group

FEBRUARY 12, 2024

Is it a digital masterpiece that captivates and retains your audience, or is it lagging behind, stuck in the web design trends of yesteryears? Today’s users expect more than functionality; they seek intuitive navigation, personalized experiences , and anticipatory content, leading to a significant shift in website UX design.

Transform 90

Transform SEO Analytics Customer 90

Rock Content

MARCH 19, 2024

The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Here we’ll go over the benefits of incorporating creator-driven content into your marketing campaigns, as well as how to do it right. Be responsive, professional, and honest.

Key Performance Indicator 76

Key Performance Indicator Marketing Marketers Succession Management 76

Hubspot Marketing

SEPTEMBER 25, 2023

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters.

Transform 112

Transform Price User-Generated CRM 112

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Transform 121

Transform Marketing Automation Platform CMO Marketing 121

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

Marketing 90

Marketing Marketers Communications Market Segmentation 90

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. Ease of use The best chatbot builders are designed to be user-friendly.

Customer 105

Customer Non-Profit Real Estate Transform 105

Scoop.it!

MARCH 7, 2024

Accessible content is any online information with intentional design features to ensure people with disabilities can access and interact with it effectively. WebAIM reports over 96% of the world’s top one million web pages aren’t accessible. Is the Content or Web Page Operable? What Is Accessible Content?

Management 89

Management SEO Content Marketing Customer Marketing 89

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 114

Email Marketing Health Marketing Marketers 114

Search Engine Land

OCTOBER 5, 2023

The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Data redaction. Why we care. Why we care.

Analytics 119

Analytics Advertising Advertisers Search Marketers 119

Search Engine Land

JANUARY 30, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. CTA: Read More] 3.

SEO 105

SEO Education Promotion User-Generated 105

Search Engine Land

OCTOBER 6, 2023

Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Get the daily newsletter search marketers rely on. Page experience and Core Web Vitals Core Web Vitals are a set of user-centric metrics that Google uses to quantify key aspects of user experience in the real world.

CRM 122

CRM Customer Journey SEO New Technology 122

OnPassive Marketing

AUGUST 6, 2022

This article will give you some quick and easy tricks to start mobile affiliate marketing. This article aims to provide the reader with a starting point if they are interested in making money through affiliate marketing on their mobile device. Mobile Affiliate Marketing Tips And Tricks For Beginners. Create a Mobile Site.

Affiliate Marketing 96

Affiliate Marketing Marketing Marketers Advertising 96

Hubspot Marketing

APRIL 26, 2022

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. Anchor Text - The actual text of a link to a web page. Bookmark - A link to a website saved for later reference in your web browser or computer. Domain - The main web address of your site (example: www.yoursite.com).

SEO 137

SEO Marketing Marketers Advertising 137

Search Engine Land

FEBRUARY 9, 2024

The shift in search engine dynamics As SEOs, we traditionally see a search engine as a system designed to conduct web searches. It crawls through the web systematically to locate specific information specified in a search query. Search engines are no longer just about indexing and retrieving web content. Dig deeper.

Gen Z 125

Gen Z Transform Millennials SEO 125

Search Engine Land

JANUARY 21, 2023

Google said there would be no change to its overall set of web search results. Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. There would still be 10 unique listings, as before.

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

User-Generated 118

User-Generated B2C Analytics Advertising 118

OnPassive Marketing

JANUARY 19, 2024

When users enable SGE, they’ll notice a redesigned search results page, presenting familiar web results but organized in a new and more informative way. Marketers and advertisers must adapt their strategies to cater to users who prefer concise answers as conversational search becomes more prevalent.

Transform 145

Transform User-Generated SEO Advertising 145

Marketing Insider Group

JANUARY 2, 2024

That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Adobe Experience Cloud Blog

MAY 31, 2018

When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Here are some fundamental concepts web developers focus on when building web pages , and what they mean for you as a marketer. The beautiful thing about Web 2.0 Lots of things!

Marketing 134

Marketing Marketers Thought Leadership Place 134

Rock Content

APRIL 6, 2023

One of these amazing new tools is the talk of the town when it comes to digital marketing support. In order to use ChatAI to help with your marketing activities, you need to know how to use it. ChatGPT prompts are the questions or requests you give to the AI in order to generate a response. What Is ChatGPT and How Does It Work?

User-Generated 81

User-Generated Finance Marketing Marketers 81

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). Will we be losing 95% of our marketing jobs? AI is not the doom of marketing Let me be clear.

Non-Profit 83

Non-Profit Law Transform Marketing 83

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. “There are so many powerful tools in the marketing department that can do so many great things, but they create two problems that Guided Campaigns addresses,” said Rob Pinketon, Oracle SVP.

Customer 116

Customer User-Generated Market Segmentation Direct Marketing 116