Hubspot Marketing

NOVEMBER 26, 2024

Fashion is a notoriously confidence-crushing industry. Plenty of major fashion and beauty brands thrive off making their consumers feel less-than. Being as humble and relatable as possible: "Fashion brands should offer tweaks to your journey of style and culture. Marketing should make your buyer feel confident — not insecure.

Fashion 107

Fashion B2C Marketers Marketing 107

The Drum

JULY 1, 2025

Good old-fashioned word of mouth. Not influencers, but actual pals and people with no vested interest in anything other than sharing their genuine experience of a brand. Chatting in the pub, or at the school gates, maybe sending a link to a product over text. Read more here

Fashion 108

Fashion Influencer Marketing Advertisers Advertising 108

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Shein claimed an 18% market share worldwide within the fast fashion category. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 105

Gen Z Fashion Millennials Retail 105

Scoop.it!

NOVEMBER 7, 2024

Take, for example, a fashion retailer that wants to create a monthly newsletter. If your subscribers are showing a growing interest in sustainable fashion, AI can automatically pull in the latest articles, product highlights, and trends related to eco-friendly clothing.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

AUGUST 2, 2024

Plan frequently for elements that change frequently The job of fashion, what Brand calls the top layer of the model, is to be quick and engaging. These layers resist instantaneous change (regardless of what the plan mandates) and evolve more gradually than the frantic pace of fashion/customer programs or the relentless march of commerce.

Transform 114

Transform Marketing Plan Fashion Health 114

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Sprout Social

JUNE 26, 2025

Runaway The Label Although finding and partnering with the right influencers can be tricky, Runaway The Label—an online women’s fashion brand—has executed it beautifully with this campaign. Carolina Herrera In honour of Mother’s Day, designer fashion and perfume brand Carolina Herrera partnered with influencer Maria Thattil.

Influencer Marketing 105

Influencer Marketing Gen Z Affiliate Marketing Fashion 105

Martech

SEPTEMBER 20, 2024

According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain. However, only 36% of respondents say AI is now part of their daily workflows.

Customer Acquisition 129

Customer Acquisition Fashion Marketers Marketing 129

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. Meta is also testing genAI tools that create and deploy ads from prompts, according to Karin Tracy, Meta’s head of retail, fashion and luxury. Many are digital-native, forging tailored D2C digital strategies. It’s really early days and will evolve over time,” she said.

Branding 109

Branding Fashion Retail User-Generated 109

Chief Martec

JANUARY 2, 2025

They can interact with other software, either through APIs or by simulating a human user’s clicks and typing, in an RPA-like fashion. They automate digital operations across different products in your tech stack in an integrated fashion. The latter is the vision of multi-agent networks.

Fashion 129

Fashion Transform CRM Product 129

Sprout Social

APRIL 21, 2025

Fashion communities Fashion is a part of identity, with certain fashions signifying membership in specific groups. Niche fashion communities on TikTok, Facebook, Instagram and Reddit serve as marketplaces and discussion forums for lovers of haute couture, thrifted style and subcultures like punk.

Branding 98

Branding Finance Fashion Health 98

Search Engine Land

JULY 17, 2024

This has been made popular by cosmetic brands and fashion brands alike, who can create Dupe trends or piggyback their products upon existing trends. Example A clothing brand may recognize a meta-level category trend explosion around “Retro ’90s Fashion” and related terms as they start to emerge.

SEO 105

SEO Fashion PR Influencer Marketing 105

The Drum

JUNE 17, 2025

But if the animal had just one central nervous system, similar to BMW’s new feature, everything could work together in a smooth, coordinated fashion. Octopuses have a decentralized nervous system, meaning each part of their body moves on its own, similar to a regular car where acceleration, braking and steering are all controlled separately.

Fashion 104

Fashion Branding 104

Sprout Social

OCTOBER 11, 2024

Fashion SKIMS became the official underwear partner of the WNBA this year. While a fashion and shapewear brand may not seem like the most obvious choice for a partnership, the empowering campaign message landed with basketball and fashion fans alike.

Transform 92

Transform Fashion Gen Z Food 92

Hubspot Marketing

FEBRUARY 4, 2025

We see our fans pulling our brand into many different parts of culture whether that's anime, fashion, art, or gaming." And if that just so happens to entail anime, fashion, or artwork, so be it. The Fan Truth Road Trip helps us understand who our fans are and why they connect with our brand, Gaynor says. "

Gen Z 103

Gen Z Fashion Food Marketers 103

Scoop.it!

JULY 18, 2024

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?

Gen Z 111

Gen Z Millennials Fashion Marketers 111

The Drum

JUNE 6, 2025

From grassroots football tributes to pop-punk-fueled fashion and surprising celebrity turns, this week’s best ads tap into culture, memory, and the unexpected. Whether reframing retail giants or celebrating father figures in new ways, these seven campaigns show how smart creative can turn small moments into big statements.

Fashion 96

Fashion Retail Marketers Marketing 96

Martech

JANUARY 10, 2025

It looks like a “fake reply,” even though it doesn’t use the “Re:” in the subject line, because the email content purports to be a private conversation between a fashion influencer and a brand representative. By the way I am not Melissa, nor a fashion influencer. As we saw in No.

Copywriting 133

Copywriting Law Shipping Fashion 133

Hootsuite

NOVEMBER 28, 2024

And in the wild west of home decor and fashion trends, freelance Content Marketer, Strategist and previous Editorial Associate and Curation Specialist at Pinterest, D’Loraine Miranda , says, “having a presence on Pinterest can give your brand credibility.” When it comes to Pinterest marketing, the results speak for themselves.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hubspot Marketing

JULY 22, 2024

For example, luxury fashion house Prada's company profile emphasizes the company uses raw materials that are meticulously sourced and exclusively produced for the fashion house. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. There had to be another option.”

Fashion 105

Fashion Energy Price Product 105

Search Engine Land

JULY 12, 2024

Updates on fashion trends and the latest tech. Available to Amazon’s entire U.S. customer base. Key features. Rufus offers: Product recommendations and comparisons. Insights from customer reviews and expert analysis. Assistance with past and current orders.

Transform 87

Transform Customer Shoppers Fashion 87

Martech

APRIL 9, 2025

Social listening, sentiment analysis and even good old-fashioned surveys can surface mismatches early before they become headlines. It works because: Niche focus : Influencers often operate in specific verticals fitness, skincare, gaming, fashion and speak directly to an audience with relevant interests.

Fashion 94

Fashion Influencer Marketing PR Entertainment 94

Buffer Marketing

AUGUST 7, 2024

Fashion creator @lindeysharlassian partnered with Dissh for one video out of several in her TikTok series on shopping for summer clothing for a trip to Bali. The virtual styling app partners with several fashion creators who all have diverse styles and offer styling services to users within the app.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Martech

JANUARY 3, 2025

A fashion brand editorial guide might state the tone is chic and aspirational vs. casual or humorous. They help maintain consistency, giving materials developed by different groups of individuals a similar grounding. Guardrails provide a “single source of truth” to arbitrate subjective decisions about creativity.

Branding 134

Branding Copywriting Law Marketing Ethics 134

The Drum

JUNE 12, 2025

While fast fashion upstarts like Boohoo and PrettyLittleThing mastered social media, Topshop and Topman stagnated. This brand once defined a generation; it wasn’t just where you shopped, it was where you belonged. But let’s not forget: its fall from grace wasn’t pretty. It didn’t just lose relevance; they became irrelevant.

Fashion 84

Fashion Branding Marketers Marketing 84

Martech

JULY 25, 2024

They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu had selected as “Summer Reads.” Fashion-driven social media influencers had been deployed to bring the crowds to the activation’s locations.

Transform 117

Transform Fashion eCommerce Manufacturing 117

Martech

APRIL 29, 2025

OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is shopping in ChatGPT.

Retail 92

Retail Fashion Price Advertisers 92

Marketing Insider Group

MARCH 25, 2025

A fashion company might prefer influencers who create highly visual, aesthetic content. Instead of a general influencer promoting a wide range of products, a micro-influencer focuses on a specific area such as sustainable fashion, organic skincare, or budget travel. Micro-influencers often specialize in niche topics.

Influencer Marketing 89

Influencer Marketing Fashion Promotion Marketers 89

Jeff Bullas

JANUARY 30, 2023

Trends can be seen in many different areas, such as fashion, technology, and societal attitudes. Fads are mostly seen in pop culture, fashion, and consumer products. Creating something substantial on a rising trend is playing a long game of opportunity. A fad , on the other hand, refers to a temporary and short-lived phenomenon.

Fashion 290

Fashion Affiliate Marketing PR Industry Insights 290

Sprout Social

JULY 23, 2024

Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. It’s honestly one of our best performing assets of the year so far.” ” The New York Times The New York Times’ Pinterest profile might not be what you’d expect.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Scoop.it!

OCTOBER 2, 2024

A recent trending sound is “EX7STENCE,” which has been widely used by influencers and content creators to highlight their fashion choices, daily routines, and engaging transitions. For instance, If you’re a clothing brand, you can use popular TikTok trends and sounds to stay relevant to your audience.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

JUNE 10, 2025

I dive deeper into strategy later on, but most companies invest in inclusivity in a piecemeal fashion (like one-time cultural awareness campaigns), which are less likely to draw in the numbers that regular campaigns get. Many companies are incorporating inclusivity in a checkbox fashion and following broad trends.

Fashion 95

Fashion Marketers Marketing Advertisers 95

Martech

SEPTEMBER 20, 2024

Ask them what best practice is to ensure the software is running in a secure, compliant fashion.” Other steps include: Using multi-factor authentication. Keeping an accurate inventory of vendors. Determining if you need cyber insurance to cover the cost of financial damages.

Law 122

Law Fashion Communications Management 122

SmartBrief - Marketing

MARCH 10, 2025

The hashtag #dupe, short for duplicate, has wracked billions of views on TikTok as influencers share fashion, beauty and other finds that are close enough to the original brands, like Lululemon athletic wear and the viral insulated Stanley Cups. And AI might just be the most buzzworthy technology weve seen in a long time.

Non-Profit 88

Non-Profit Fashion Health Millennials 88

Jeff Bullas

JUNE 27, 2025

Influencers, virtual influencers & personal brands Virtual influencers like Spain’s Aitana López —a computer-generated supermodel —have signed deals with top fashion brands, built followings of millions, and operate completely digitally. Source: Euronews No passport, no production crew, no limits.

Non-Profit 188

Non-Profit User-Generated Transform Education 188

Martech

DECEMBER 30, 2024

Zara, despite its fast-fashion dominance, struggles to provide a seamless digital experience, making it clear that foundational gaps must be addressed before implementing hyper-personalized AI solutions. Outdated tech stacks, siloed data, and poor integration between platforms make even relatively simple AI implementations daunting.

Transform 124

Transform User-Generated Marketers Marketing 124

Martech

SEPTEMBER 10, 2024

While automation has existed in the advertising space for years, many organizations deploy it in a limited fashion–such as using automation tools within each individual publisher. Overcoming the Crisis of Capacity If advertisers want to succeed, they must think about ad ops holistically.

Advertisers 117

Advertisers Advertising Non-Profit Real Estate 117